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Forrester Helps Organizations Grow Through Customer Obsession

Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

Actived: Tuesday Dec 1, 2020

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Mobile Coupons - Advertised on TV, Seriously

I was watching TV with my grandmother in Colo, IA (population is under 1000 people) last weekend when a locally made TV commercial came on TV advertising mobile coupons at the local grocer – Dahl's.The channel was either ESPN or one of the local networks – I don't remember, but my grandmother only watches the news, sports, Jeopardy and Wheel of Fortune so we weren't too far down the cable

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Forrester · Forrester - Forrester Helps Organizations

Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

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Why Google Buying Groupon Is a Bad Idea

That’s why Groupon is tackling larger national deals (e.g., buy at your local Gap for 50% off) — because it doesn’t have the scale problem (though ironically the Groupon site crashed that day and there have been many customers grumbling that they had problems redeeming the coupons). To grow, Groupon is also going to have to start putting

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How Will You Communicate With Your Customers If They Don't

The right message frequency depends on context. There is no fixed expectation from your customers. You need to use mobile analytics or marketing automation solutions to do A/B testing and define your own best practices. If you are sending out coupons for 10% off my next purchase in a clothing shop, once a month is probably often enough.

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Thinking of launching a daily deal? Just hold that thought

The daily deals concept is receiving just as much press coverage in Europe as it is in the US, so with that in mind we have taken a similar look at the state of the market of deals, flash sales and coupons and found that while there is a great deal in common, there are some notable differences.

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The Battle For The Digital Wallet - Forrester · Forrester

Coupons and offers. Digital wallets are likely to offer customers coupons and location-based offers. It’s possible that people will use multiple digital wallets, but it’s easier to imagine most people using one for most transactions. The advantages of being the provider of that digital wallet are likely to be substantial, so over the next

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Julie Ask · Forrester - Forrester · Forrester

I was just looking at a receipt in an email update from B&H Photo in New York. They encouraged me to get an update of my order's status on my cell phone. So, I typed in a long order number and sent the message off to the short code 22634. I received an SMS back […]

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The Future Of Mobile Wallets Lies Beyond Payments

In the next three to five years, we expect mobile wallets to take off significantly, becoming a new marketing channel where marketers will mix their offline and online marketing efforts. Instead of replacing merchants’ own integrated apps, mobile wallets will complement them and offer more reach to engage beyond apps and loyal brand aficionados.

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Smart Watches Need (More) Killer Applications

Once I have to carry my drivers’ license, it isn’t much more cumbersome to carry at least a small wallet with a few credit cards, a bus pass, and cash. Identity is the “must have” app to kill off wallets. 5. Health. Wellness applications are too niche to drive adoption of smart watches.

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Who Does Mobile Commerce Well? - Forrester

Walgreens and Target are particularly strong at enabling mobile sales in their store channels, delivering against specific use cases that shoppers value: finding and saving coupons, refilling prescriptions, etc. Click here to read the full report, or check out our 2015 predictions for how some of these players will perform next year.

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